what matters most to workers

When asked to stack rank benefits in order of importance, working parents chose more support for leave, family-building, and flexibility

Culture and clear, easy-to-understand benefits continue to be sticking points as well.

Longer, paid parental leave and flexible scheduling continue to be the top ranked benefits when compared year over year. Tangible benefits, like childcare support, maternity care tools, and mental health support also continue to be important to employees. This year, new benefits that employees are in pursuit of include pregnancy loss leave, maternity care management, fertility screenings & testing, and access to midwives or doulas.

These results show the critical importance of increasing family building benefits at any organization, especially when it comes to including fertility treatment coverage that can support all paths to parenthood.

LEARN MORE ABOUT FERTILITY COVERAGE