what matters most to working parents

When asked what benefits are the most important, and to stack rank benefits in order of importance, working parents want more support for leave, caregiving, and flexibility.

Another interesting finding is that culture and clear, easy-to-understand benefits continue to be sticking points.

Tangible benefits, like fertility, maternity care tools, and mental health support rose in the polls when compared year over year. Digital health tools specifically climbed a spot, and support for perinatal mental health disorders (PMADs) rose two spots YoY.

These trends make it clear that, despite the efforts of the last three years, employers still aren’t doing enough to meet parents where they are. But there are easy fixes.

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